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Maintenance Management

Tech Startup Versus Tech SME: Who Wins?

February 27, 2018

Investing in technology products and services offers entrepreneurs a platform for business profit. Interestingly, steering business and software strategies toward the tech industry scales a venture up for huge potential to contribute to economic development. When it comes to typical tech enterprising, a business is either an SME or a startup, categorically.

The World Bank categorizes small and medium enterprises in general as having less than 50 and 300 employee headcount, with total assets and annual revenues of less than $3 and $15 million respectively. Reflecting different quantitative factors, the yardstick according to the European Union for small and medium businesses are headcounts of less than 50 and 250, and turnovers of less than €50 and €10 million.

While strikingly similar in most other ways, tech startups and SMEs dramatically differ in source funding, funding size, as well as collateral. In terms of maneuvering their business and software strategies, all information to succeed in the game can be very overwhelming both for tech startups and SMEs. Talking about the surefire path to tech startup failure, TechStartups blogcites, among others, a bad strategy, a bad business model, the wrong team and lack of funding.

Small and Medium Enterprises: Tech Talk

Providing hands-on assistance to bring programs to scale, Innovations for Poverty Action or IPA, hails SMEs as drivers of economic growth, employment, social mobility and innovation, owing to the way they respond and grab new opportunities that offer business growth potential. SMEs are often the vehicle by which the entrepreneurial-spirited emerging markets and developing economies want to make a mark in a given industry.

From the perspective of technology-oriented SME customers, there is risk that comes with dealing with small entities, but with a reward may just be worth it. In an aim to enhance their competitive advantage, SMEs are more likely to offer personalized customer service at its best, and with the SME founders, most likely providing easy talk for particular negotiations.

In comparison to established tech vendors, early stage tech vendors are most likely to offer services of “lesser sophistication,” but they offer crucial leaps in product or service effectiveness, productivity and cost savings.

Tech Startups: The Inside Story

In collaboration with market research firm YouNoodle, BusinessWeek has recently released its a-list of 50 tech startups which – after being formed no earlier than 2005 in the United States, China, Russia, India and Israel – are making the buzz and gearing up for massive growth.

A highly particular kind of business, tech startups were formed with the specific goal of creating an enormous value for not only for its customers, but also its shareholders and employees.

Tech startups are likely to go head-to-head with the bigger names in the sector, and may remain in the shadows of bigger companies, or risk competing with them. For startups to win the game, Entrepreneur Magazine suggests taking the innovation challenge, and strategically turning large competitors into acquirers. As such, venturing on tech startups amidst an ensemble of potentially bigger business rivals makes a smart business decision.

Tech SMEs and Startups: Strategizing toward Success

Startup and SME success can be elusive, but those who make it are eventually able to hire and train thousands, employ better international business marketing strategies, and then become global successes that inspire others while they create an indelible mark in the industry. It entails the careful implementation of business and software strategies to determine, grab, or even create opportunities for growth, which does not come without a process.

A Reuters blog points out the value of not over-sharing the venture, because “the plans can spread fast.” Consequently, entry-stage tech entrepreneurs may be compelled to compete with established companies prior to creating a solidified head start. As a classic example, small tech ventures are faced with the temptation of announcing that they have pioneered at something.

Without realizing that their product is yet unready for prime, these entrepreneurs can end up struggling to live up to the hype they have created. Getting caught up in the noise that competitors make can be self-damaging for tech small businesses as well. When being more prudent with better-planned business and software strategies and actions, SMEs and startups become better prepared for success.

Reuters also warns about a common, yet often ignored, pitfall when it comes to first-time tech entrepreneurship: marketing a bad product. In maximizing the opportunities for a tech SME or startup, entrepreneurs can leverage on the marketable, or better yet, create a product that clearly stirs the interest of the target market.

Article Source: http://EzineArticles.com/6704500

Maintenance Management

Software Product Development-the Unsolved Mystery of High Tech

February 27, 2018

One of the most puzzling things in high technology, especially for executives on the business side of things, is the software development process. It’s the high tech equivalent to the “Black Hole” phenomenon made famous in Astronomy. Endless resources can be poured into a software development project, yet there never seems to be an end in sight. Monitoring the progress of a software project can be like peering into the darkness of a seemingly bottomless pit.

And why is this so? It seems that in such a typically high tech, yet now familiar activity, we would have long ago figured it out. We’re in an age where PCs, with the power of supercomputers from just a few years back, are slapped together like bicycles, and don’t cost much more than a bike. You would think that the process of software development would, by now, amount to simply turning a crank–yet it seems it hasn’t advanced much since the dawn of the PC age.

I don’t mean to be overly dramatic here. But I have been in the high tech and software industries since 1983, and I have never been involved with–or even personally known of a software project–that came in on time and under budget. Never. Not even ONCE. That’s pretty incredible. Now, I realize that there are almost certainly examples of on-schedule projects out there, but they are in the overwhelming minority of all software that is developed.

THEY ALWAYS SLIP

It’s just accepted in the software business that projects will slip, particularly when the end result is an actual commercial product. The businesses I’ve been involved in have tried everything. When I’ve had direct responsibility, we’ve taken every approach imaginable. We’ve tried an approach of “No upfront planning”–starting coding as soon as possible. We’ve tried “extensive and laborious upfront planning”–with a detailed spec, and a prototype, completed prior to initiating production coding. I’ve seen many projects that tried using intermediate steps, falling between the two extreme approaches above. We’ve tried to start projects by purchasing as many “pre-written” modules as possible, used various languages and platforms, hired dedicated debugging personnel, tried code-generators, assembled both small teams & large teams, you name it–we’ve tried it. Project schedules have been written with the utmost conservatism, at the insistence of senior management. No matter. Across a number of different companies, EVERY project has slipped out beyond the wildest nightmares or everyone involved.

ONE LINE OF CODE, TWO WEEK DELAY

Once I asked our lead programmer to change ONE LINE OF CODE in a well-established product. He estimated it would take just a few seconds to make the change, and a few hours to test it. The change would be final by the end of the day, at the latest. Two weeks later I was still waiting for a solid product.

Now, don’t misunderstand. I’m not writing this to bash software developers. While not every developer I’ve worked with over the years has been a world-beater, I’ve had the fortune to work with quite a number whom I consider to be outstanding. Many have been extremely bright, dedicated and hard working. But no matter how much thought, time and effort went into it, our projects always slipped. A lot. We usually ended up with a commercially successful product, but how much better we could have done, had we figured out a way to bring the product to market on time? The only saving grace was the competition had the same problem.

MORE ART THAN SCIENCE

The reason, I believe, is that writing software remains much more of an art than a science. This statement is a bit surprising, until you look a little deeper. There is certainly much methodology available to guide a team to use sound, time-tested practices in developing software. However, a software program is really just a document written in a foreign language. That’s why C++ and Java are called Programming Languages. It’s also interesting that many programmers who aren’t classically trained in computer science come from an English, Music, or other language background. Just like in writing a novel you are guided by syntax, grammar and writing rules, writing a software program is very similar. In writing a novel you are essentially creating a unique work that has never been done quite the same way before. Also true for a software program. If you knew exactly how the writing of a novel or software program would go before you began, there would be no need to write it–it would have already been done. While there are plenty of rules (representing the science) to writing good software, at the end of the day it’s a unique, written creation (the art).

COMPLEXITY OVERWHELMS EXPERIENCE

Another key reason why conquering the software development process has appeared to be impossible, is the vastly increased complexity associated with software projects today. Let’s face it, the average piece of software today does a lot more, and is quite a larger in terms of the number of lines of code, than at the dawn of the PC era. The creation of graphical user interfaces really started the explosion in the size of software code. So much more code is needed, to bring the user-friendly products of today to life. And what enabled this, of course, was the dawn of the modern operating systems, especially the overcoming of the 640K limit that the original DOS operating system required PC programs to run in. Windows and other modern operating systems almost eliminated the need to write software efficiently, at least from a code size perspective. Today the embedded systems world is pretty much the last bastion where writing code efficiently lives on–it’s pretty much a lost art to most of the software world. It’s interesting to speculate–if we were still writing in the 640K box, would software development have evolved to a more predictable science today? Maybe, but the world would be a less productive as a result.

WHAT TO DO FROM A BUSINESS PERSPECTIVE?

As you can tell from this discussion, I don’t have a great set of answers on how to bring software to market on time. It’s one of the great frustrations of my career. I still strongly believe that getting the best people you can get will make the problem better, even if it can’t be solved completely. I also believe in keeping development teams small, with the minimum of structure necessary to run the project. It’s also wise, in my opinion, to structure your product releases to be more frequent, while adding fewer new features per release. This should at least minimize the pain of each release slipping, since the slip time of each release should be less. And knowing what you’re going to be coding, developing a spec document and sticking to it (no feature creep!) is also sound practice, although I’ve found it to be no panacea. Beyond that, I’m at a loss. Maybe one of you has a strong opinion on how to bring projects out on time? If so, send me a comment–this is a discussion worth having.

Article Source: http://EzineArticles.com/373485

Maintenance Management

Lead Generation Techniques and Software for Changing European Markets

February 27, 2018

It’s obvious that every business under the sun is highly dependent on its marketing and sales team for generating profit. But for marketing personnel to maximize their performance, sales leads are the most crucial link in the entire chain of the revenue generation process. In fact, the quality and quantity of sales lead often become the key differentiators between rival organizations vying with each other to grab a slice of the market share pie. However, society as a whole has witnessed a sea change in computing prowess and its implications during the last decade. No wonder, incipience of Information Technology as the key driver of our lives has revolutionized the very concept of the lead generation process too.

Lead generation has been conventionally perceived as the marketing process of instigating interest of the target group in a single or range of products and services, aimed at creating a sales pipeline. But contemporary practices of this technique have been developed with emphatic usage of multiple digital channels that encompasses integrated online and social platforms due to the emergence of self-directed buyers, who performs a comprehensive online research before deciding to purchase from a particular vendor. This is more true for tech-savvy young generation of developed economies like the European Union, USA, Canada to name a few; the trend is gaining momentum in developing markets too. Also, reliance on 3rd party data provided by market research firms has been diminished by the concept of owning big data. Most importantly, data analytics has made business decisions extremely fact-based, which is in sharp contrast to the earlier mindset of combining intuition and personal experience.

In this context, of particular interest is the dynamic economics of the European Union, which is evolving and consolidating at the same time. It’s a tricky environment and desperate time for marketing professionals across companies and countries. The biggest challenge for them is to generate high quality leads – the pre-requisite for driving successful campaigns and converting prospects to customers. The complexity is compounded by lack of affordable resources that can provide crunch data for feeding effective tactics like telemarketing and promotional emails. Fortunately, Chief Marketing Officers are pulled out from the abyss by Information Technology sector, which periodically launches versions of lead generation software for UK, France, Germany and other major economic powerhouses in Europe – helping to revamp the balance sheets and investor sentiments across the continent.

But change is inevitable and lightning sometimes strikes twice! The socio-political scenario in the UK is going through a radical change. After Ireland, it’s time for Scotland to break the old ties and establish its independent identity. As a consequence, from a marketing perspective, lead generation software for the UK will be of greater relevance. Economic pundits are speculating the possible impact of this split up because of numerous modifications in identification pointers like website domain names, postal addresses and phone numbers. If these changes are not sorted out at the earliest, they might trigger instability in businesses. Definitely, vendors providing lead generation software for the UK, after political reconciliation, will need to revise their source codes and algorithms to cater to the business requirements of the modern United Kingdom.

Article Source: http://EzineArticles.com/8731094

Hot New Tech Gadgets

Hotel outcall erotic massage in Bucharest

January 30, 2018
Hotel outcall erotic massage in Bucharest

There is no doubt that receiving a massage is good for your mind body and soul. If it’s such an important part of living a healthy lifestyle, why don’t we all do it more often?
Massage is one of the oldest natural therapies. It contributes to physical and emotional health and to practical exercises, can stimulate and relax muscles, improve circulation and promote the healing of a wide variety of suffering. Massage is easy to achieve.
Relaxation massage is all about relaxing. It focuses on giving the client time to recover from the stresses of daily life. When you experience relaxation massage, you can expect a treatment that involves:
Long smooth gliding strokes that are rhythmic and flowing
Pressure that is deeply relaxing, but not painful
A treatment that is designed to soothe and relax you, not to relieve chronic pain or other underlying ailments.
A therapist who also takes the massage environment into account – look for soothing music, warm luxurious towels, and occasionally the use of essential oils to enhance both the environment and the effects of the massage
As with any kind of massage, the benefits of a relaxation massage can last for several days after your treatment.

Relaxation massage – like other forms of massage – can offer the following benefits:
Lowering blood pressure – at least for a while
Improvements to peripheral circulation
Improvements to skin tone and appearance
Improvements to gastrointestinal motility (bowel movements will become more regular)
Some reduction in muscle tension including the relief of muscle tension headaches
Improvements to any stress-related symptoms. This can include providing a gentle boost to the immune system if you undergo regular treatments.

There are different types of body massage and you are wellcome to try them all, or the one that is the best for you:

Swedish Massage Therapy

Swedish massage is virtually synonymous with massage therapy. Swedish massage is based on the Western concepts of anatomy and physiology, compared to the energy-centric style more common in Asian forms of massage. Using lotion or oil, massage therapists typically begin with broad general strokes and then transition to specific strokes to address problem areas. As the best-known type of bodywork performed today, one of the primary goals of the Swedish massage technique is to relax the entire body. This is accomplished by rubbing the muscles with long gliding strokes in the direction of blood returning to the heart. But Swedish massage therapy goes beyond relaxation. Swedish massage is exceptionally beneficial for increasing the level of oxygen in the blood, decreasing muscle toxins, improving circulation and flexibility while easing tension. Additional Swedish massage techniques include circular pressure applied by the hands and palms, firm kneading, percussion-like tapping, bending and stretching. Before and during your Swedish massage session, communication is encouraged with your professional massage therapist so that your massage is customized to your specific needs.

Aromatherapy Massage

An aromatherapy massage is a Swedish massage with scented plant oils (known as essential oils) added to the massage oil. Extracted from flowers and other plant parts, essential oils offer a pleasing scent and are believed to have healing properties. Lavender and rose, for instance, are known to promote relaxation. Although oils may be selected to address specific needs, the therapist typically uses pre-blended oils to relax, energize, or uplift. Your massage therapist will usually decide which essential oils to use, but you can let them know if you have a preference. Essential oils are diluted before being applied to the skin. During the massage, you’ll be given a full-body massage while inhaling essential oils through a diffuser and absorbing them through your skin. Sometimes an aromatherapy massage will only focus on your back, shoulders, and head. You won’t wear any clothing other than underwear, which is optional.

Hot Stone Massage

As the name implies, hot stone massage uses warm stones. The therapist places heated, smooth stones on specific points on the body and also holds the warm stones while giving the massage. The stones are usually basalt (a volcanic rock that retains heat well). The warmth of the stones can be relaxing and can loosen tight muscles so that the therapist can reach areas of muscle tension quickly. Stones used for the heat massage are river-smoothed stones that are heavy enough to healing pressure but light enough to avoid discomfort. Some believe that the stones are symbolic of the forces of nature as they are smoothed and molded by the gentle but influential power of the river. The smoother the stone, the more energy it is believed to hold. The stone massage is performed by placing heated or cooled stones along the client’s back, specifically upon the meridians seen in acupressure techniques. The stones then help the body retain their healing heat which in turn enter the muscles and melt away stress. In addition to river stones, some massage therapists use a tool called a body rock. The body rock is carved from stone or found and smoothed for comfort. It helps to enhance the therapist’s strength during the massage and helps focus the pressure being applied to the body. Many therapists use this tool directly on the skin but it can also be paired with massage oil or even used over the client’s clothes.

Thai Massage

Thai Massage is new to modern spas, but it is actually an ancient form of massage thought to have been developed by Buddhist monks in Thailand 2,500 years ago. It uses passive stretching and gentle pressure along the body’s energy lines to increase flexibility, relieve muscle and joint tension and balance the body’s energy systems. A unique blend of assisted yoga, passive stretching, and pressing massage movements, Thai massage is more energizing than other forms of massage. It’s a little bit like yoga without doing the work, as the therapist moves and stretches you in a sequence of postures, usually on a mat on the floor.This is why it is sometimes called “lazy man’s yoga”. Thai massage can be both relaxing and energizing, so it is a good choice if you want to be active after your massage.
The therapist uses a variety of different sequences of techniques on clients, who are either laying face up, laying face down, seated, or on their side.

Massage therapy is a treatment approach which is growing in demand and popularity. It was once considered an alternative or fringe approach, but it is now becoming much more mainstream. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.
The body’s soft tissue areas include the muscles, tendons, connective tissue, etc. If someone is tense and in need of a release, or they have been injured and have extensive muscle and/or nerve tissue damage that plagues their body, massage therapy might be worth exploring. Here are some benefits of massage therapy.

 

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Benefifts of massage:

1. It Is Relaxing – When the body is tense and under stress, it produces unhealthy levels of the well-known stress hormone, cortisol, which can contribute to weight gain, sleeplessness, digestive problems, and headaches. Massage therapy has been shown to decrease cortisol levels in the body. This enables the body to enter a recovery mode. Moreover, this form of therapy also triggers lasting feelings of relaxation, improved mood, and reduced stress levels.

2. It Reduces Stress – Not only can massage therapy help with stress relief, but regular massage sessions over a prolonged period of time can boost energy levels, reduce pain, and stimulate individuals on physical as well as emotional levels.

3. It Can Help Lower Blood Pressure – Regular massage therapy sessions have been found to reduce blood pressure levels. In fact, some long-term studies have shown that a consistent massage program can reduce both systolic (upper number) and diastolic (lower number) blood pressure. Moreover, it can also reduce cortisol levels within the body. Furthermore, consistent massage sessions can also reduce trigger sources for anxiety, hostility, tension, and depression. In turn, lower blood pressure levels can also reduce
the risk of heart attack, stroke, and/or kidney failure, as well as many other health issues.

4. It Promotes Muscle Relaxation – The purpose of massage therapy is to target the source of the body’s pain via eliminating tense muscles, increasing flexibility, and providing relaxation to the affected muscles as well as the body as a whole. Massage also promotes circulation to the affected or injured muscles, which increases nutrients and oxygen to the damaged tissues. In turn, this increased activity to the affected sites
reduces stiffness and edema (swelling) in the muscles and joints, as well as increases flexibility to help reduce pain. Moreover, this form of therapy also releases endorphins (pain-killing hormones), which boost the dopamine and serotonin levels in the body. These hormones assist the body in many ways–physically as well as emotionally. Case in point, they promote healing, pain management, and feelings of euphoria, as well as help to calm the nerves.

5. It Can Help Improve Circulation – The long-term benefits of massage therapy are not to be underestimated. Improved circulation is part of a snowball effect that occurs in the body as a result of receiving regular therapy on a consistent basis. This is because proper circulation brings damaged, stiff, and tense muscles the rich blood supply they need to promote healing. Moreover, massage also promotes improved circulation via the use of hands-on pressure, which moves the blood through the damaged and congested areas of the body. In turn, the release of this same pressure causes new blood to flow into tissues. Furthermore, the squeezing, twisting, and pulling action of the massage technique also removes lactic acid from the muscle tissues. As a result, this action improves the lymph fluid circulation, which carries metabolic waste products away from internal organs and muscles. In turn, this results in lower blood pressure levels and improved overall body function.

6. It Can Help Improve Posture – Many Americans experience back, neck, and muscle pain from a variety of sources. However, the primary cause of this pain results from poor posture. In fact, chronic back pain, massage is the number one reason for missed work days and second most common cause of disability, is often the result of incorrect or poor posture while standing and/or sitting. Moreover, being overweight, poor posture, and repetitive or overuse movements can also contribute to the strain on the back and other
potential problem areas. As a result, the added strain often causes spasms, pain, and tense muscles in the hips, glutes, back, neck, and legs. Massage therapy can help get the body back into proper alignment. In fact, improving one’s posture can be one of the most beneficial and relaxing aspects of massage therapy. Massage allows the body to relax and loosen the muscles made tense and sore via bad posture. In turn, this allows the body to position itself in its organic and pain-free posture. As part of a consistent massage therapy program, the body’s muscles are loosened and relaxed. Moreover, the joints have greater freedom, flexibility, range of motion, and pressure points are relieved. As a result,
the body is able to position itself in an organic and healthy posture. In short, massage therapy helps to correct the positions and movements developed over time as a reaction to pain.

7. It Can Help Strengthen the Body’s Immune System – Regular massage sessions provide many benefits to the human body. It is a well-known fact that individuals who experience high levels of stress are more vulnerable to illness and injury. When stress is combined with sleep disturbances and poor nutrition, the impact is directed at the body’s immune system. Its ability to naturally protect itself against infections, pathogens, and bacteria is greatly reduced. Some might wonder how massage therapy benefits the immune system. Studies have indicated that regular massage sessions not only help reduce stress, but can also boost the immune system’s cytotoxic capacity (activity level of the body’s natural “killer cells”) and enhances the body’s ability to deliver nourishment. Moreover, massage therapy can be a great addition to any exercise program. Much like regular exercise can keep the body fine-tuned, regular massage therapy can help keep the immune system strong and resilient.

Once considered an alternative or fringe approach, massage therapy is now much more mainstream and growing in popularity. More importantly, now that massage therapy is considered a mainstream treatment option, many insurance companies provide coverage for treatment sessions. This form of therapy involves hands-on techniques to increase
circulation, relieve tension, reduce stress, relieve anxiety, improve sleep, and promote relaxation throughout the entire body, as well as many other benefits.